Upon A Burning Body stages a ‘publicity stunt’

Heavy metal rockers Upon a Burning Body staged a publicity stunt earlier today, claiming that their vocalist – Danny Leal – had gone missing from his home Monday June 30. These are some posts from the band page, and Leal’s personal account.

BodyTweets

Fans were taken aback by the sudden announcement, some not truly believing that this had taken place. I, personally being a fan of the band, was not sure what to believe after hearing the news. I hoped to later learn of his safe return, but was shocked to read the following statement by the creator and CEO of Sumerian Records.

I woke up to a ton of missed calls and just saw all this stuff about Danny Leal of UABB posing as that he’s been abducted or kidnapped. My phone hasn’t stopped ringing since. As a child, we all learn the story “The Boy Who Cried Wolf” and it sticks within our consciousness for a reason. I do not condone this type of publicity stunt. This was done behind my back and I am not OK with it. In my eyes, there’s never a time to use the possibility of real-life abduction, injury or murder of someone you care about to promote anything, especially an album. If you need to resort to that, then you have lost the plot. We as a society should have evolved past that way of thinking by now and especially within the rock/metal community, given all the tragedy that has happened in our world over the past few years. There are some people who owe us an apology. -Ash Avildsen, Creator & CEO of Sumerian Records.

This shocking revelation has created quite the commotion among fans and critics of the band. Upon a Burning Body has gained a great reputation in the metal community, and is even being featured on this year’s Mayhem Festival with Avenged Sevenfold and Korn. Why go through the trouble of staging a stunt like this? Surely the band will respond to the backlash within the coming days.

What are your thoughts on this? Leave your comments down below.

Anthony Ibarra
I'm Anthony, and I am a writer for ChristCore.net. I live in Austin, TX where I study at the University of Texas. I am an extreme music enthusiast, and love to share my passion for music with others.
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Anthony Ibarra
I'm Anthony, and I am a writer for ChristCore.net. I live in Austin, TX where I study at the University of Texas. I am an extreme music enthusiast, and love to share my passion for music with others.