Tim Cook and Co. took the stage at the Bill Graham Center in San Francisco this week and announced a slew of new products, including the new iPhones, iPad Pro, and Apple TV. These new devices will run on Apple’s updated iOS, watchOS, and tvOS. So, why, if for any reason, should you be upgrading this year? Read on for the full recap.
First in their two-hour long keynote was some updates to the Apple Watch lineup. Now, as seen in the picture, customers can choose from two new metal finishes: Rose Gold and Gold. The price for these new finishes? The same price that you would pay for a normal Apple Watch Sport Edition. These new options open up the possibilities for mix-and-matching, as Apple will also be rolling out some new vibrant and neutral color options for bands later this year. Speaking of bands, Apple partnered with Hermes to produce some high-end watch bands for Apple Watch.
The three distinct bands will accompany the new watch faces, exclusive to the Hermes name. Because the bands are over $1,000, their release will be limited across some retail stores in October.
Apple also showcased some new changes to the Apple Watch in watchOS 2. Releasing on September 16, watchOS 2 improvements include speedier apps, new watch faces, and better communication options. A new feature, called “Time Travel,” was shown at the keynote and allows users to see what is upcoming in their schedule. Watch users will also be able to “complicate” the look of their watch faces with third-party apps. Some other welcomed additions include NightStand mode and new app functions.
The “biggest news since iPad” is actually pretty big. With a 12.9 inch display, the width of the iPad Pro measures the same as the height of the current iPad Air 2. This means that the iPad Pro can run fullscreen iPad apps on one side and use the new Multitasking features in iOS 9 to bring productivity to a whole new level. Its new A9X processor, the latest and greatest, is also touted to bring “desktop-class CPU” performance in an iPad. Impressive, no?
Starting at $799, the prospect of buying an iPad Pro becomes increasingly more tedious, as the new Apple Pencil and Smart Keyboard run at $99 and $169, respectively.
The new Apple Pencil gives the iPad Pro increased functionality, allowing users to draw on the tablet with newfound accuracy, factoring in pressure and tilt of the pencil. And, with the new Smart Keyboard, the iPad Pro rivals other portable, and foldable tablets, with a less expensive price point.
The updated Apple TV features a new remote design, featuring Siri functionality and volume controls. Most of all, Apple is adding a dedicated App Store to the Apple TV, which means you can download third-party apps for your TV. From the looks from the demo, users will be able to not only find TV shows and movies on various outlets but you can also play games using the Apple Remote. The mechanics of the Remote seems to imitate the Wii, and your friends and family can join in by connecting their iPhone to the Apple TV.
Last, but not least, Apple showed off their newest iPhones, touting that they’ve changed “everything” about them. The truth is, all of the changes are going to be found under the hood, so to speak. The iPhone 6s features a “3D Touch” screen, enabling the phone to be distinguish between the pressure applied to the screen. So, users can use the “pop” and “peek” capabilities to navigate the screen. The camera has also received a bump in specs, now touting a 12 megapixel iSight camera that can shoot 4K video. Apple demonstrated a new camera feature called “Live Photos,” which brings your still photos to life. They are also giving customers the option to use their new iPhone Upgrade Program, letting you pay for your new iPhone in monthly installments and upgrading every year.
Watch a video breakdown of the keynote below:
Will you be upgrading or purchasing any of these devices? Let us know in the comments.